What We Do
Why
Mad Grid
Brand recall is characterized by experiences.
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Full control over the concept to execution.
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Designing experience with audiences in mind.
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Spatial story-telling which is strongly brand-led.
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Trustworthy, time sensitive delivery.
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Collected performance under stress.
Matter of experience when things have to work on-ground.
ATL & BTL activations
Experiences based on campaigns that aims at cutting through the clutter and establishing real engagement.
User-Centric UI UX Design:
MICE event planning
Meetings, company competitions, rewards and massive events that were done to the letter.
Exhibition and booth design
Areas that are appealing, direct traffic and convey brand immediately.
End-to-end execution
Since planning and production up to ground management and closure.
We produce more modular systems, but not one-off assets. This enables teams to expand, change and increase in size without the visual quality being compromised.
Services List
Exhibition Design
Corporate Events
Activations ( ATL & BTL)
Mice Events
Our Skills
Adobe Premier
Canva
Final Cut Pro
What We Do Best
User-centric UI UX Cesign
Interfaces based on behavioural reality, not guesses. Intuitive navigation, reduced number of clicks, improved conversions.
Scalable Brand Identities
Scalable brand identities:
Visual systems and logos which are supported across platforms or markets or time.
Visual
Storytelling
Illustrations and infographics which make complicated concepts easier and can be remembered.
High-impact Presentations
Strauss balls and business talks that are concise, convincing, and psychotically disciplined.
Our
Approach
Defining the purpose
The first thing we do is that we know what the event must accomplish. Recognition, follow up, participation, or celebration. The goal is the determining factor of all subsequent decisions.
Designing the experience
We structure the space, flow, images and interactions based on actual audience behaviour. The way that people come in, go, rest and retain.
Execution end to end management.
Vendors, schedules, logistics and ground coordination are centralized to prevent last-minute mayhem.
Aligning brand and impact
All the elements are consistent with the tone and message of the brand and contribute to the measurable results, not mere visual attraction.
Events & Exhibition
Things that remain with the individuals.
In MAD GRID, we create physical brand experiences without haste.
We deal with the idea through the building and we produce events and exhibits that are easy to understand, talk to and do not go haywire. Since it is the ATL and BTL activations to the MICE events and massive exhibition, we are interested in creating environments where people will remember and the brands will beneficially gain.
Every touchpoint is planned. The purpose of every interaction is to give it a sense. Implementation is a smooth process since it must be.
